Email open rate tops 56%
How do you get a high email open rate? Use a subject line that customers just can’t resist! An email blast that I sent for a client this week had a 56.6% open rate. While that is a fantastic rate, it...
View ArticleMarketing Strategy, why?
Three reasons to embrace a strategic marketing approach: Strategic marketing objectives that are tied to business goals give you a target to hit. When you identify what you want your marketing to do...
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